I've been an avid fan of Google now for some time.
I've always owned Android phones, I've always recommended GMail and GTalk instead of MSN Messenger and Hotmail (When that was even an issue)
All of my friends and family I've moved over to Google wherever possible, however as time goes on my concerns of privacy grows stronger and with the new introduction of Google's targeted advertising to make adverts look like emails I feel that the Google machine have taken it a little too far.
I appreciate they offer these services for free to the majority of users and that obviously they should be recompensed in some way for this, However people like my parents or Grandparents who use Google products are not going to know the difference between these new email targeted adverts and their actual email.
I'll be honest this is probably the one things that's going to tip me over the edge to move to my own email server, Sure I'll keep my GMail account for unimportant things like YouTube, my mobile phone and various other online bits.
I pay google for storage space, I thought as a paying customer I may get around adverts and I'm not really large enough to have my own business Gapps account so my option is now annoying adverts?
However information that I'd like to keep private?
I'm thinking hope mail server, Encrypted with Encrypted backups.
I love you Google but I don't trust you as much as I used to.

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